Is there a term for design that is so showy and overbearing, it complete overshadows the content it's supposed to support? There is a genre of website that seeks attention from sites like awwwards that are very impressive but so often I leave having never taken in what I am looking at.
In a similar style, in this announcement for the AI Pin the presenters about colour, battery life, and using hand gestures before even once mentioning WHAT IT IS.
YouTube is failing me, but J. Peterman in Seinfeld saying 'For God’s sake, man, just tell me what the product is!' would be a good video to link to right now.